![]() ![]() “The tragedy of a struggling business is, at it’s heart, an untapped potential, a beautiful untold story and a dying dream. I define Marketing as “The understanding, evaluation and management of every aspect of your business, in how it communicates a message to yourself, your team and the world around you.” This business is working in the following industry: Advertising. I’ve been in Marketing for 30 years and have participated in and seen Marketing both build and destroy many businesses. Pester Marketing Company is located in Greenwood Village, Colorado, and was founded in 1987. Just think, the new vendor calling on you may be a family member of the big account you’ve been trying to get. One of the main reasons to join a network marketing organisation instead of starting your own traditional business is that the main company takes care of. ![]() Remember, this is a small world and reputations travel in unexpected ways. Yet this speaks quite loudly to the community about who you are. You have probably never thought about how the way you treat your employes, vendors and even traffic on the road as marketing. Wouldn’t that sales person who’s in contact with many people in your area, be a positive light on your reputation? If a salesperson were to call on a local business and get promised an appointment, return call or followup answer, only to be repeatedly brushed off or ignored, what would that say about your company to that person? How many people will he/she tell? Yet showing that salesperson respect by returning a call as agreed, even if the answer is no, makes a positive impact on them. It’s the last part that most people don’t see, and therefore miss a core part of marketing. An aggregate of functions involved in moving goods from producer to consumer.” The process or technique of promoting, selling, and distributing a product or service. Webster’s goes on to more fully describe it as: “The act or process of selling or purchasing in a market. “The activities that are involved in making people aware of a company’s products, making sure that the products are available to be bought, etc.” The Washington convenience stores continue to run under the Smitty's name but are managed by Pester Marketing/Alta Convenience Stores in Denver.Marketing Defined Webster’s defines Marketing as: The deal increased the company's retail division to 66 Alta Convenience locations throughout Colorado, Kansas, Nebraska, New Mexico and Washington. In addition, this past summer Western Alta Holdings acquired the operations of five convenience stores in a joint venture with R.H. Western Alta Holdings is based in San Antonio, while Pester Marketing/Alta Convenience Stores is based in Denver.Įarlier this year, Pester Marketing's Alta Convenience Stores took ownership of the eight-store Kwik Stop chain in Fremont County, Colo., as CSNews Online previously reported. is the parent company of Pester Marketing/Alta Convenience Stores. Pester Marketing retained Corner Capital Advisors LLC as its exclusive advisor for the transaction with financing facilities secured through Crow Holdings Capital Partners. "We welcome Western's employees into our family as well, and are excited about our combined future." "We are extremely pleased to significantly expand our presence in our hometown market, and to introduce our services and products to Western's customers," added Rich Spresser, president of Pester Marketing. currently owns and operates 57 convenience stores branded as Alta Convenience, 1st Stop and Farm Crest Milk Stores in Colorado, Kansas, Nebraska and New. NRC Realty & Capital Advisors LLC served as exclusive financial advisor to Western Convenience Stores in connection with the sale. I wish them well going forward," said Taraghi, Western's CEO and owner. The Pester Marketing Company and its divisions/subsidiaries, Alta Fuels, Alta Transportation, Alta Lubricants and Alta Convenience Web Sites may contain links to other third party Web sites which may have privacy policies that differ from this one. Our locations complement theirs and they are experienced operators with a great reputation in the industry. "I am very pleased to be able to sell the Western portfolio of stores to Pester Marketing. The company also provides motor fuel products under several national and regional brands including Phillips 66, ExxonMobil, Shell, and Alta Fuels. Pester Marketing operates 112 stores in Colorado, Nebraska, New Mexico, and Kansas under the Alta, Kwik Stop, and Pioneer store brands. The stores range from small formats to 4,000 square feet, with the average measuring more than 2,000 square feet. Hossein Taraghi founded Western in 1989 and has grown the company from one c-store to 42 operating today. The 43 sites are located in and around Denver, Colorado Springs, Pueblo, Grand Junction, Colorado mountain resort locations, and western Nebraska. The locally based company is acquiring the convenience stores and gas stations of Western Convenience Stores Inc. continues to grow its footprint in the west. ![]()
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